A new visual identity for

The Corner Health Center

Proposal

The Client

The Client is a non-profit called The Corner Health Center. They provide services including but not limited to sexual and reproductive health, business classes, and food donations.

Project Goals

The client would like to reimagine the image of The Corner Health Center as a more mature business to match their older audience. They would also like to maintain the story of their beginnings being based in the local high school.

The Audience

Residents (ages 17-25) of Ypsilanti and the surrounding area who need help to acquire resources to maintain health and wellness.

My plan for the  new visual identity of The Corner Health Center is to give it a more up to date set of graphics that are both family-friendly and professional. With this redesign, the business will gain a better understanding from the public as well as more engagement from their audience.

Design Guide

Above includes the logo, logo information, and color scheme.

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Mockups

Above includes a business card, annual report, and T shirt design.

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